Sawmills Studio

Written By Elaine O'Neill

Sawmills Studio is a community arts space run by a collective of artists, designers, and typographers who conduct workshops in community and educational settings. The studio is dedicated to promoting and showcasing the power of typography.

Upon discovering five Victorian letterpress machines, they began their journey to establish themselves as both a working press and museum. This development presents an opportunity to create a center of excellence for typography in Ireland. Sawmills Studio aims to preserve and advance the art of letterpress printing while celebrating the rich print history of Kells, County Meath.

Objective

Create a visual communication identity, branding, and strategy for Sawmills Studio that empathizes with and connects with their target audiences while reflecting their ethos.

Research Methods

  • Double Diamond

  • Interviews

  • Surveys

  • Personas

  • Secondary Research

  • Audience Lifecycle

Design Areas

  • Branding

  • Graphic Design

  • User Experience

  • User Interface

  • Social Media

  • Print

Shareholders

  • Tourists

  • Educational

  • General Public

  • Creatives

Brand Assets and Deliverables

Exhibition Tickets and Space

Staff Uniforms

Children’s Exhibition Activities

Sawmills Digital Presence

Elaine O'Neill
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